Convert markup to margin, set a target selling price, and project gross profit. This free markup margin calculator is private and needs no signup.
Markup is based on cost.
Margin is based on selling price. A 50% markup is a 33.33% margin, so the two percentages are not interchangeable.
Selling price
$65.00
Gross profit
$25.00
Markup
62.50%
Gross margin
38.46%
Gross profit excludes overhead, payment fees, taxes, shipping, discounts, and other operating expenses unless they are included in your unit cost.
The Markup Margin Calculator is one of Intellure's free tools for turning product or service costs into clear US pricing decisions. Enter cost and selling price to calculate markup, gross margin, and profit, or work backward from a target markup or margin to find the price you need. The markup calculator also projects revenue and gross profit across any quantity, which helps retailers, wholesalers, contractors, freelancers, and small businesses compare pricing options. Results use US dollars and run privately in your browser with no network request, account, or signup. This tool separates markup percentage from profit margin so you do not underprice an item by treating the two formulas as equal. Intellure's managed AI employee can support the wider sales work by answering customers, following up with leads, and booking appointments 24/7.
Good margins only matter when inquiries become orders. Intellure gives your business a managed AI employee on a flexible monthly plan built around your budget that answers pricing questions, handles sales and marketing, follows up with leads, and books appointments 24/7 across WhatsApp, Instagram, and your website.
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