Calculate customer lifetime value, gross profit LTV, CAC payback, and your LTV:CAC ratio. Free, private, and no signup required.
Gross margin and the optional discount rate are applied to the profit-based LTV.
Gross Profit Customer LTV
$714
Estimated profit from one customer before subtracting acquisition cost.
Revenue LTV
$1,020
Net LTV after CAC
$564
LTV:CAC ratio
4.76:1
CAC payback
7.6 mo.
Customer portfolio value
$71,400
Est. lifetime
36.0 months
This is a planning estimate. Compare it with cohort data from your accounting, billing, and customer systems before making budget decisions.
The Customer Lifetime Value Calculator is one of Intellure's free tools for estimating how much an average customer is worth over the full relationship with your business. Use the repeat-purchase model for retail, ecommerce, agencies, and local services, or choose the subscription model for SaaS, memberships, and recurring plans. The CLV calculator shows revenue LTV, gross profit LTV, net value after customer acquisition cost, CAC payback time, and the LTV:CAC ratio in US dollars. You can also apply an annual discount rate and estimate the lifetime value of your current customer base. Everything runs privately in your browser with no network request, account, or signup. Intellure's managed AI employee can support the wider growth work by answering customers, following up with leads, and booking appointments 24/7.
Lifetime value grows when prospects get fast answers and existing customers never feel forgotten. Intellure gives your business a managed AI employee on a flexible monthly plan built around your budget that answers customers, handles sales and marketing, follows up with leads, and books appointments 24/7 across WhatsApp, Instagram, and your website.
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